Since the Kendrick Lamar–Drake beef broke into the mainstream earlier this yr, the six tracks on the coronary heart of the rap battle have generated almost $15.4 million in streaming, digital gross sales and publishing income within the United States by way of the week ending Nov. 21, in accordance with Billboard estimates primarily based on knowledge from Luminate.
Kendrick’s “Not Like Us” and Future and Metro Boomin’s “Like That” that includes Lamar — each of which reached No. 1 on the Billboard Hot 100 — generated essentially the most income by far and contributed almost 80% to the general determine. Here’s how they break down:
“Not Like Us” generated $4.97 million in streaming and obtain income; and $2.66 million in publishing income. The monitor has racked up nearly 6.3 million tune equivalents.
For “Like That,” $3.42 million got here from U.S. streaming and obtain income earned by the monitor’s grasp recording rights and $1.2 million from publishing.
These calculations are for label and writer income. The artists’ share of those figures depend upon their contracts, which aren’t identified.
While Drake’s “Family Matters” and “Push Ups” account for simply 13% of the general income generated to date by these tracks, he stays among the many high 10 highest grossing artists globally, primarily based on his catalog’s gross from 2023. Through Nov. 21, his catalog has generated 6.8 million equal album models within the U.S. in 2024, in accordance with Luminate. Lamar’s catalog has generated 3.5 million consumption models to date this yr.
Source: Luminate
Additional reporting by Ed Christman
